Jews have been integral to North Carolina’s emergence as a progressive New South society. The documentary consists of interviews, suggestive re-enactment and narration – an interweaving of carefully selected stories and storytellers, locations, and celebrations.

The story of Jews in this state is the story of North Carolina itself. Jewish energy in search of opportunity and advancement entered an initially very rural and substantially impoverished region. But North Carolina emerged as the leading New South state in its industry and its often-progressive leadership, and Tar Heel Jews have genuinely contributed to that growth and change. The Jewish presence has made itself felt in small towns and growing cities, encouraging ties with centers elsewhere in the country and abroad, helping to bring NC into the wider world.

Making a successful new life in this welcoming state, Jews have found sanction to preserve their multicultural identities, and have responded in kind with significant contributions to economy, education, culture, and health care.

This shared journey is the heart of our story.

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Down Home: Jewish Life in North Carolina book

"A sweeping chronicle of Jewish life in the Tar Heel State from colonial times to the present, this beautifully illustrated volume incorporates oral histories, original historical documents, and profiles of fascinating individuals. The first comprehensive social history of its kind, “Down Home: Jewish Life in North Carolina” demonstrates that the story of North Carolina Jews is attuned to the national story of immigrant acculturation but has a southern twist.

Keeping in mind the larger southern, American, and Jewish contexts, Leonard Rogoff considers how the North Carolina Jewish experience differs from that of Jews in other southern states. He explores how Jews very often settled in North Carolina's small towns, rather than in its large cities, and he documents the reach and vitality of Jewish North Carolinians' participation in building the New South and the Sunbelt. Many North Carolina Jews were among those at the forefront of a changing South, Rogoff argues, and their experiences challenge stereotypes of a society that was agrarian and Protestant.

More than 125 historic and contemporary photographs complement Rogoff's engaging epic, providing a visual panorama of Jewish social, cultural, economic, and religious life in North Carolina. This volume is a treasure to share and to keep.”

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